Do You Need a Website in 2024? Here's Why the Answer Is Likely Yes
Navigating the 2024 Digital Landscape
In 2024, the online world is where it's at. But do you really need a website? Absolutely. Consider it your digital HQ where you're the boss. With platforms like Squarespace and Wix, creating and running a website is easier than ever. Time to ditch the excuses and show the world what you're made of.
The Must-Have for Any Business
From restaurants to lawn care, construction to crafts, a simple website is essential. It's your piece of the internet pie, where people get the lowdown on what you do. A quick look at your offerings? Check. Details on services? Covered. How to book? Sorted. Your website is the ultimate source for the latest about your biz, making it more than just a pretty face—it's your credibility booster.
More Than Just a Digital Brochure
Your website is your story, told your way. Showcasing your best, sharing news, or announcing events? That's what your site is for. Plus, it's where customers can connect with you, book services, or grab your latest products with ease. Your site is all about convenience and making a stellar first impression.
SEO and Content Marketing: Your Digital Best Friends
A website opens doors to SEO and content marketing, helping you climb those search engine ranks. If SEO sounds like gibberish, don't worry. It's just a way to get your site seen by more eyes. And I'm here to help demystify it for you, boosting your online visibility and drawing in more customers.
When You Might Skip the Website (But Really, Why Would You?)
Thriving without an online presence? Maybe a website isn't urgent. But for anyone aiming to grow, attract new clients, or just be where their customers are, a website isn't just nice to have—it's essential.
Empowering Your Digital Journey
At Digi-Goat, I'm all about giving power to the people I work with. Got a knack for tech and want to dive into managing your site? Awesome. Prefer to steer clear of the tech stuff and let someone else do the heavy lifting? That’s totally cool too. I’m here to help out either way. The main thing? Making sure you're always in the driver's seat with your website, domain, and all that online stuff, keeping things simple and under your control.
Cautionary Advice: The Critical Importance of Owning Your Domain
Having your own domain is essential in today's digital world, and here’s a quick rundown on why letting an agency hold onto it can be a bit of a pickle:
Imagine having a fantastic website set up by a marketing agency, including securing your domain name. It's all smooth sailing until you decide to part ways. Suddenly, you find they own your domain, and keeping your well-known web address comes with a hefty price tag—far beyond the normal annual fee.
Caught in a bind, right? Forking over a large sum or starting fresh with a different domain means resetting your brand’s online presence and SEO efforts. Not the situation you want to be in.
Your Independence is My Priority
When partnering with clients, I emphasize the critical importance of owning your domain and website from the start. I’m here to guide you through this process, making sure everything is in your name. It’s all about securing your digital autonomy and future.
I also stress the value of controlling your entire website. Owning your domain gets you in the door, but owning the website means you own the whole building. My role is to ensure you grasp both, giving you full reign over your digital space without anyone else calling the shots.
I know this might sound overwhelming, especially if tech isn’t your thing. That's where I come in. Think of me as taking the driver's seat for you, but remember, it's still your car. You're right there in the passenger seat, fully in the loop and with every chance to take the wheel whenever you're ready. My job is to keep you informed and empowered, no matter your comfort level with computers.
Let's Make Magic Happen Together
Interested in crafting a digital presence that truly represents your business? Schedule a complimentary 50-minute Discovery session with me. Whether you're exploring a new website, struggling with social media strategies, or seeking to streamline your operations with new technology, I'm here to help. Let's navigate the digital landscape together and unlock the full potential of your business online.
Thanks for checking out this blog post!
Katie Axel
Digi-GOAT Consulting
